As TikTok demonstrates, there are several key steps social media companies can take to better protect U.S. regulations and the lack of transparency and accountability from social media companies leave the United States in the dark in the fight to protect its national security. presidential election or the COVID-19 “infodemic,” social media companies continue to demonstrate that they manipulate content, disseminate disinformation, and cause chaos. The United States should require all social media companies to follow in TikTok’s footsteps and be more transparent and accountable and relocate data centers to the United States. It is opening itself to a level of transparency and accountability, unprecedented with social media companies. In response, Chinese-owned TikTok is now trying hard to demonstrate its independence from China and the Chinese Communist Party. The United States considers TikTok a national security threat.
While Spotify’s layoffs happened earlier this year, it has been cancelling podcast shows left and right.The threat is the smartphone in your hand. Dawn Ostroff announced she would depart her role as Spotify’s Chief Content Officer and Advertising Business Officer. While its podcast strategy has continued to play out-the architect responsible for its direction is leaving Spotify later this year. Spotify’s diversified portfolio and expansion into podcasts was supposed to help with that goal. In an interview with Bloomberg in 2021, CEO Daniel E conceded the company “could be doing better.” One in three Spotify users is in that demographic, which Spotify considers low. The new vertical homepage could be part of Spotify’s efforts to attract the younger 18-24 crowd. Spotify has already invested heavily in video initiatives, so a new scrolling feed highlighting videos, audiobooks, and podcasts isn’t too surprising. We have no further news to share on future plans at this time,” when Bloomberg asked for more clarification on the feature. Some of those end up paving the path for our broader user experience and others serve only as important learnings. Spotify says it routinely conducts a “number of tests in an effort to improve our user experience.
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